'Conan' & 'Fright Night' Flatline For Friday

FRIDAY PM UPDATE: Anecdotal reports reaching me from all over are saying this moviegoing weekendredefines the terms "soft" and "flat". As one studio exec told me, "It looks like a ghosttown in theaters." Rarely have I seen such utter confusion at the North American box office as a result, especially with no less than four wide-release studio films opening today.Every one of my sources had a different Top 5 list all day -- and there wasn't even a consensus until tonight that DreamWorks' holdover The Help (which needs none) is Friday's No. 1 movie. The problem was that the new releases -- Dimension/Weinstein Co'sSpy Kids 4D, Nu Image/Millenium/Lionsgate's Conan The Barbarian, and DreamWorks/Disney's Fright Night are all bunched together behind another holdover, Rise Of The Planet Of The Apes. Also, it looks like Focus Features' romance One Day is opening strong considering its middling release.Full analysis and refined numbers coming. 1. The Help (DreamWorks/Disney) Week 2 1/2 [] Friday $5.8M (-23%), Estimated Weekend $20M 2. Rise Of The Planet Of The Apes (Fox) Week 3 [3,471 Runs] Friday $4.7M, Estimated Weekend, Estimated Cume $17M 3. Spy Kids 4D (Dimension/Weinstein) NEW [3,295 Runs] Friday $4.5M, Estimated Weekend $12M 4. Conan The Barbarian (Nu Image/Millenium/Lionsgate) NEW [3,015 Runs] Friday $4.1M, Estimated Weekend $11M 5.Fright Night (DreamWorks/Disney) NEW [3,114 Runs] Friday $3.5M, Estimated Weekend $8M