Saturday 18 February 2012

Rankings Corporate Jungle: Strong Friday Start For Boss, ABC Has First Nightly Conquer CBS

Last evening’s rankings provided more ammunition for that theory that scripted programming might be condemned on Friday. The 2 greatest-ranked programs around the evening in grown ups 18-49 with a mile were a a real possibility series, CBS’ Undercover Boss (2.4/8), along with a newsmagazine, ABC’s 20/20 (2./6). The previous designed a quite strong entry on Friday, drawing not just the greatest 18-49 rating from the evening but the biggest audience (10.7 million), edging the typical Friday champion as a whole audiences, CBS drama Blue Bloods (10.3 million, 1.6/5 in 18-49). Seeing an unscripted show almost double the amount delivery of the high-finish drama (A Gifted Guy) within the 8 PM hour has to give CBS, the staunchest supporter of maintaining an exciting-scripted Friday selection, a pause. Especially since Undercover Boss not just outperformed A Gifted Guy but published CBS’ biggest audience and 18-49 rating within the hour in 3 years — because the March 6 and could 1 instances of Ghost Whisperer, the final CBS scripted series to labored within the Friday 8 PM slot. A Gifted Guy (9.5 million, 1.5/4) didn’t do much using the better 9 PM period of time and large lead-in from Boss, only matching its best 18-49 delivery up to now. Regardless of the strong amounts for Undercover Boss, CBS (1.8/6, 10.3 million) lost no. 1 place for that evening in 18-49 to ABC (1.9/6, 7.a million) the very first time this year following the systems finished tied two times before. ABC was paced with a large two-hour 20/20 (2./6, 7.a million) dedicated to Whitney Houston. ABC published its biggest audience from the evening in 2 many best 18-49 delivery in more than a year. That despite a depressed Shark Tank at 8 PM. The brand new reality entry within the hour, Undercover Boss, pressed both Shark Tank (1.5/5, lower 17%) and Fox’s Kitchen Bad dreams (1.3/4, lower 13%) lower. Fringe continues to be only consistent, remaining frozen in a series-low 1.1/3. NBC’s broadcast from the NAACP Image Honours (.8/2) was up 33% from this past year, possibly increased with a Whitney Houston tribute. Dateline (1.1/3) was overpowered by 20/20, lower 27%. The CW’s Nikita (.6/2) was up a tenth, Supernatural (.7/2) was lower a tenth.

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